The General Statistics Report gives you a quick overview of your web site traffic. Of particular interest are the "Hits", "Total Visiting Users", and "Hits on Pages" fields.
Item
Value
Hits
1970
Total Data Transferred
52.77 megabytes
Total Visiting Users
1508
Time Period
July 28, 2002, 04:09:38 AM to August 12, 2002, 01:16:36 PM
The Visiting Domain Name Report displays the domains that most frequently accessed your web site. Domains are servers on the Internet such as AOL or a local Internet Service Provider and are uniquely identified by a number called an IP address, such as 208.219.77.29. Those numbers are translated for people into names, by the Internet Domain Name System (DNS).
This report displays information about the countries visitors to your site are located in. The geographical information comes from a database that we maintain on our server which associates countries with IP addresses. The database is not guaranteed to be accurate, but we do our best to keep it up to date. The geographic data is provided by http://ip-to-country.webhosting.info/.
The Browser Report tells you what web browsers visitors are using when they access your web site.
Tip: use this report to determine whether the browsers visiting your web site support a specific web technology. For example, if most of your users use Netscape 4 or 6, or Internet Explorer 5, then it's safe to use an advanced feature like cascading style sheets.
The Visiting Operating Systems Report tells you what Operating System your visitors are using.
Tip: use this report to determine if a web technology is appropriate. If 99% of your visitors use Windows, then you can focus on designing your site for Windows users, with Windows technology such as Active-X controls. But if a significant percentage of your visitors do not use Windows, it would be wise to use a platform independent language like Java.
Search Engine spiders are robots that traverse your website in order list it on Search Engines. This report shows a breakdown of which spiders have visited your site.
The authenticated users report shows you hits and sessions of a user who logged in to your site using http authentication. If the visitor did not log in, it will show up as "-".
This report shows the most requested files on your web site. 'Files' are defined as accesses that are not Graphics, Pages or Misc. Web, such as an application with the extension .exe.
Tip: Incomplete Requests are requests that were canceled in the middle of a transfer (i.e. the user got tired of waiting for the file to download and clicked the Stop button in their browser). If you have a large number of incomplete requests for a file, it's a good idea to try to reduce the size of that file or check your web server's performance.
This report details the most requested graphics on your web site. Graphics are defined on the file extensions tab under global options.
Tip: if you have a large number of incomplete requests for an image, it's a good idea to try to reduce the size of that graphic or check your web server's performance.
This report details the most requested misc. web files on your web site. Misc. Web files types are defined in the global options under file extensions.
This report shows the most requested directories on your web site, which is useful for a broader look at the popularity of different areas on your web site.
This report displays the least requested resources on your web site. Resources include Pages, Files, Images and Misc. Web items served on your website.
This report shows the least requested files on your web site. 'Files' are defined as accesses that are not Graphics, Pages or Misc. Web, such as an application with the extension .exe.
Tip: Incomplete Requests are requests that were canceled in the middle of a transfer (i.e. the user got tired of waiting for the file to download and clicked the Stop button in their browser). If you have a large number of incomplete requests for a file, it's a good idea to try to reduce the size of that file or check your web server's performance.
This report details the least requested graphics on your web site. Graphics are defined on the file extensions tab under global options.
Tip: if you have a large number of incomplete requests for an image, it's a good idea to try to reduce the size of that graphic or check your web server's performance.
This report details the least requested misc. web files on your web site. Misc. Web files types are defined in the global options under file extensions.
This report shows the least requested directories on your web site, which is useful for a broader look at the popularity of different areas on your web site.
This report displays the number of hits per day. The report covers the entire date range of the report, except as limited by filters. You can click the Chart View button to view this graph as a chart.
This report shows the number of page views per day in the time period spanned by your log file. By default, Page Views refer to requests for HTML pages, while hits refer to any request for any type of file from the server. The number of page views is a better measure of web site traffic then hits because the page view number is unaffected by the number of images on each page.
See also: Most Requested Files report.
This report displays the number of visitors per day in the time period spanned by your log file. A visitor is defined by a formula that attempts to measure the number of people who visit your web site. Hits and Page Views only measure the number of requests for pages or files; the visitor metric attempts to figure out which hits and which page views are associated with a specific user. Visitors are also called sessions or users.
It must be stressed that, due to a great deal of technical considerations, this number should be taken with a grain of salt. It is certainly proportional to the number of actual people who visited your web site, but it's not a 100% accurate measure.
See also: Total Visitor Stay Length and Average Visitor Stay Length.
Tip: use this report, along with the Most Popular Hour of Day report, to schedule maintenance on your site. You can also pay attention to the number of weekend accesses -- do people browse your web site during work, or during their leisure time?
This report will tell you when traffic on our site is the heaviest. Tip: use this report to schedule web site maintenance. See also: Most Popular Day of Week.
This report displays information about the query strings used to access your web site. Query strings are data after a ? question mark in the URL. For example, in the URL /index.html?query=variable, query is the query string and variable is the value of the query string.
Query strings are typically used in dynamically generated sites. This report is most useful in conjunction with a filter that restricts on page name.
The Site Entry Pages Report details where visitors most frequently enter your web site. These pages are the most frequently linked to pages on your web site. Your site entry pages are visitors' first impression of your web site. Site entry pages should be a) relatively small and quick to load, b) flashy, so they grab a user's attention, and c) informative -- make sure visitors can find what they're looking for quickly and easily from the site entry page.
A site exit page is the last web page on your site a user visited. While some web sites do have logical end points, it is often the case that site exit pages are weak pages that could use improvement to increase visitor retention. It is advisable that you spend time and try to make common site exit pages more interesting.
Remember that a site exit page is the last web page on your web site that users visit. A page that links to a 3rd party web site will appear to be a site exit page, even though you may have intended for users to go to that 3rd party web site.
Promotional pages should spark interest. Unless the page is more or less self contained, you may want your vistors to browse other parts of your site. For visitors that did go to other places, where did they go? You can use the HyperLink Treeview to determine where. You can see which pages need more work to direct traffic where you would like it to go, and with the single access page report, you can then tune these pages to increase their effectiveness as you see fit.
This report shows you which web pages sent you interested visitors. An interested visitor will spend a lot of time on your web site, while an uninterested visitor will spend a short amount of time. A referring web page is a web page that a user visited just before their clicked on your web site; these web pages can be advertising partners or simply web pages with links to your site. Web pages that send interested visitors your way are more valuable partners than web pages that send uninterested visitors; there is little value in users spending a short amount of time on your web site.
This report is similar to the Avg. Stay Length per Referring Domain report, only it breaks down the statistics by individual pages instead of by entire referral site. Like the Avg. Stay Length per Referring Domain report, this report is useful for determining the efficacy of advertisements and partnerships.
This report shows you which domains sent you interested visitors. An interested visitor will spend a lot of time on your web site, while an uninterested visitor will spend a short amount of time. A referring domain is a web site that the user visited just before their clicked on your web site; these sites can be advertising partners or simply web pages with links to your site. Domains that send interested visitors your way are more valuable partners than domains that send uninterested visitors; there is little value in users spending a short amount of time on your web site. To see the reports broken down by the specific web page on the referring domain, see the Avg. Stay Length per Referrer report.
The number of interested visitors a search engine sends to your web site is more important than the sheer number of visitors a search engine sends to you -- especially if those users were delivered via a pay-per-click program (and not just a straight web search). Interested visitors -- visitors who spend a lot of time on your web site -- are more valuable than uninterested visitors. The most valuable search engine campaigns are the ones that send you large numbers of users who spend lots of time at your web site.
Used in conjunction with the Avg. Stay Length per Search Phrase report, you can see which keywords are the most effective in bringing useful visitors to your site. Keywords that bring visitors that stay the longest are likely worth more money than keywords that don't bring interested users.
Good keywords bring interested visitors that spend time on your site. One way to figure out how much to spend on search keywords at a search engine site is to compute the number of sales per visitor, determine the profit per sale, and then figure out the profit per visitor. Pay-per-click keyword purchase arramgements can help you control costs and pay only for the visitors that come to your site.
However, some keywords are worth more (and cost more) than others. You may find that you wish to pay more for the keywords that bring the most interested visitors to your site.
Use this report in conjunction with the Average Stay per Search Engine report to determine where your efforts are most greatly rewarded.
A site entry page is the first page that a user sees when she visits your web site. This page is crucial; it must grab her attention and make her want to visit other pages on the web site. You can determine the efficacy of individual site entry pages by examining this report and seeing how long users stayed on your web site depending on the entry page.
Measuring Marketing Campaign Effectiveness
By providing a different entry page for each marketing campaign, you can see which campaigns bring the most interested visitors.
Is a content change to an entry page helping or hurting?
Using a date filter, look at the average visitor stay length before the change and after. Did it increase or decrease?
Is your site being browsed for long periods of time, or are most of your visitors only looking at a couple of pages? For parts of your site that focus on advertising, promotion, and information content, you want your visitors to look around. If they look through lots of pages, that's a sign that they're interested in your site content. And if you are selling something, it's a sign that they are thinking about making a purchase.
Conversely, having too many page views can also be a sign of site inefficiency. If visitors are looking for something specific (i.e. they are at the technical support section of your web site) and have to click through lots of pages to find what they are looking for, they may get annoyed, but persist because of need. You want your site to be efficient for people who are looking for specific things.
See also the Session Length Histogram.
The Session Length Historgram can give you a feel for the distribution of visitors by the time they spend on your site. It's likely that users will either come for a quick glance or will stay awhile, but which they do matters, depending on where they are in your site.
In the support areas of your site, you want users to find what they need fast (use Analyzer's filtering capabilties to analyze only your support sections).
In the purchase, promotion, and informational areas of your site, you want them to spend some time and show some interest (use Analyzer's filtering capabilties to analyze only your support sections).
Use the site filtering mechanism to drill down on your site to look at specific parts of it, and use the Session Length Histogram to determine if that part of your site needs work.
This report shows you the number of page views per session. The more page views in a single session, the more interested that particular user was in your web site. If viewers are confused and not able to find what they're looking for, then they'll only view a few pages before they become frustrated and leave. Use this report in conjunction with the Site Exit Pages report; when the average number of pages views on your site drops, examine the Site Exit Pages report and see which pages are causing your site to lose visitors.
Signs of an interesting site: An interesting site will have lots of page views and users will be spending lots time on these pages. Use this report and the Average Visitor Stay Length report to measure this information.
Signs of a confusing site:
If users are browsing quickly through lots of pages on your site, they are likely looking for something specific, but are lost.
One way to measure users interest in your site is to see how long, on average, each visitor stays on your web site. Average visitor stay length is measured from the start of their first page view to the end of their last page view. Used in conjunction with Average Page Views per Session, you can get a sense for how interesting your web site is. Used alone, you can see immediately if users came for just a quick glance or if they spent some time on your site.
Use Analyzer's filtering capabilities (New Report: Edit Report: Filters: Add) to restrict the analysis to a directory or a set of several pages. Look at the change in how much time users spend on those pages and try to correlate the change in average session length with any changes you may have made to your web site.
The Total Visitor Stay Length report gives you similar information, but also includes your site's popularity, since that report also depends upon the number of visitors to your site.
This report shows the average amount of time spent at your web site by all of your visitors. Visitors who access only one page from your web site are excluded from this report. See also: "Total Visitor Stay Length" and "Visitors per Day".
This report shows you the number of page views per session. The more page views in a single session, the more interested that particular user was in your web site. If viewers are confused and not able to find what they're looking for, then they'll only view a few pages before they become frustrated and leave. Use this report in conjunction with the "Site Exit Pages" report; when the average number of pages views on your site drops, examine the "Site Exit Pages" report and see which pages are causing your site to lose visitors.
The Referring Domains Report tells you how visitors got to your web site. Referring domains contain sites that link to your web site, including search engines. This report provides a useful, strategic overview of external links to your web site and search engine placement.
Referring pages are web pages with links to your web site. The Referring Pages Report tells you which pages are sending the most traffic to your site. You should identify those pages generating the most traffic to your site and ensure those links remain prominent.
See also: Referring Domains and Individual Page Referrers.
The Individual Page Referrers Report is similar to the Referring Pages Report; it breaks down the referring pages by the page that directed users to your site. The names of the pages requested are first, with the linking web sites listed below. This is extremely useful if your web site markets more than one product, or has more than one area of interest. Each product/area of interest may be linked to by a completely different set of referrers.
See also: Referring Domains and Referring Pages.
This report displays the total number of hits received from each of the most popular search engines. You can use this report to figure out which search engines you should concentrate your efforts on (i.e., which search engines are driving the least traffic your way).
See also: Search Engine Phrases and Search Engine Keywords.
This report displays the keywords visitors most frequently used to search for your site. Keywords are single words within search phrases. This report is different from the Referrer Information | Search Engine Phrases report in that it breaks down the individual words in the search query; for example, the "Phrases" report would record a search for "FastStats Analyzer Software", while the Keywords report would record "FastStats Analyzer" and Software.
This report displays the phrases visitors most frequently use to search for your web site. This report is perhaps the most important report in Mach5 Analyzer -- studies show that the majority of users enter web sites through a search engine. High ranking for important keywords and phrases in search engines is key to driving visitors to your web site.
See also: Search Engine Keywords and Search Engine Performance.
404 errors occur when the file requested by a user was not found. This report displays a record of any 404 errors encountered by visitors in the log file's time span. 404 errors are generally caused by bad links on either your web site or a web site that links to your site. You should eliminate as many 404 errors as possible.
See also: 404 Error Referrers
This reports shows both 404 server errors (missing pages), and the web sites that linked to these missing files. The names of the pages requested are first, with the linking web sites listed below. This report is extremely useful in eliminating 404 errors. The filename in the chart represents the missing file, and the referrers are the pages that link to the missing file. If the referrer of a 404 error is from your web site, you should immediately find the page and correct the bad link. If the referrer is on an external web site, notify that site's web administrator immediately. 404 errors prevent users from getting the information they need from your web site.
This report details all error messages except 404 file not found errors, which have their own report. Pay attention to errors between 400-499, and 500-599 -- they indicate serious malfunctions of your web site. Most errors between 300-399 are informational messages returned by the web server.
Shows you the number of visits from one stage to the next as well as the percentage progress from one stage to another. The initial step always includes every visitor of the scenario (because it is the first step), but as visitors drop between successive steps, the percentage and number of proceeding visitors will decline.
This graph shows a breakdown per day of the number of visitors that proceed to each step in the analysis. If you are using a Visitor ID cookie, then different stages may occur on different days. The report sums the number of stages hit on each day.
This chart shows the sessions per user for all steps side by side. The sessions per user is only useful if you are using a Visitor ID cookie, in which case you can see how many sessions each visitor had for those that progressed, and the precentage of progressing visitors for each number of sessions used.
This chart shows the sessions per user for all steps side by side. The sessions per user is only useful if you are using a Visitor ID cookie, in which case you can see how many sessions each visitor had for those that progressed, and the precentage of progressing visitors for each number of sessions used.
This chart shows the sessions per user for all steps side by side. The sessions per user is only useful if you are using a Visitor ID cookie, in which case you can see how many sessions each visitor had for those that progressed, and the precentage of progressing visitors for each number of sessions used.
This report displays the number of hits per day for your tracked file. The report covers the entire date range of the report, except as limited by filters. You can click the Chart View button to view this graph as a chart.
This report displays the amount of bandwidth per day for your tracked file. The report covers the entire date range of the report, except as limited by filters. You can click the Chart View button to view this graph as a chart.
This report displays information about the query strings used to access your web site. Query strings are data after a ? question mark in the URL. For example, in the URL /index.html?query=variable, query is the query string and variable is the value of the query string.
Query strings are typically used in dynamically generated sites. This report is most useful in conjunction with a filter that restricts on page name.
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