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Site Stickiness - Average Stay Length per Entry Page

It's impossible to overstate the value of a good first impression!

A "site entry page" is the first page that a user sees when she visits your web site. This page is crucial; it must grab her attention and make her want to visit other pages on the web site. You can determine the efficacy of individual site entry pages by examining this report and seeing how long users stayed on your web site depending on the entry page.

Measuring Marketing Campaign Effectiveness

By providing a different entry page for each marketing campaign, you can see which campaigns bring the most interested visitors.

Is a content change to an entry page helping or hurting?

Using a date filter, look at the average visitor stay length before the change and after. Did it increase or decrease?