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Site Stickiness - Average Stay Length per Search Phrase

How much is a search keyword worth?

Good keywords bring interested visitors that spend time on your site. One way to figure out how much to spend on search keywords at a search engine site is to compute the number of sales per visitor, determine the profit per sale, and then figure out the profit per visitor. Pay-per-click keyword purchase arramgements can help you control costs and pay only for the visitors that come to your site.

However, some keywords are worth more (and cost more) than others. You may find that you wish to pay more for the keywords that bring the most interested visitors to your site.

Use this report in conjunction with the Average Stay per Search Engine report to determine where your efforts are most greatly rewarded.