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Referrer Information - Search Engine Keywords

This report displays the keywords visitors most frequently used to search for your site. Keywords are single words within search phrases. This report is different from the Referrer Information | Search Engine Phrases report in that it breaks down the individual words in the search query; for example, the “Phrases” report would record a search for “FastStats Analyzer Software”, while the Keywords report would record “FastStats Analyzer” and “Software”.

Search Keyword

Lists keywords in search phrases that have resulted in visits to your web site.

Hits

The number of times a keyword has resulted in a visit to your web site.