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The hyperlink tree view lets you graphically view how people move through your web site. The data displayed can seem to not make sense if you don’t understand the data being presented. You should read all of the information on this page. The following are some important points to keep in mind while viewing the hyperlink tree view for your web site.
The hyperlink tree view is designed to analyze movement inside of your site. It does not record hits from any pages other than the specified parent page. It shows the number of times people have clicked from the parent page to the child page in the direction of the arrows. Hits from pages that are not the specified parent and hits from external pages (sites that link to the specific page) are not included. The percentage number is actually the most important. It tells you the links most people are clicking on in the parent page.
The data in the tree list view is only two levels deep. To understand what the previous statement means, you must know a little bit about how the log file information is stored. A typical log file line looks like the following:
207.34.71.205 - - [18/Jan/1998:00:02:22 -0500] "GET /kremlin/index.html HTTP/1.0" 200 16384 "http://www.domain.com/index.html" "Mozilla/2.0"
The important parts have been highlighted in bold. The log only records one click – from / index.html to /kremlin/index.html. Clicks from /kremlin/index.html to, for example, kremlin/encrypt.html are not linked to that original click from /index.html to /kremlin/index.html.
This means that a target page may have more hits than its source page. This can happen if a less frequently visited page links to a popular page – there will be few clicks from the less popular page to the popular page. However, part of the structure of the popular page will be displayed (there will be a large number of visits shown here). This is because there is no way to tell that the path of clicks was from /not-popular/ -> /popular/ -> /popular/sub-page.html; the data is only valid for clicks directly from /not-popular/ -> /popular/ and then, separately, from /popular/ -> /popular/sub-page.html.
If you link a lot of people to /popular/, there will be more people going from /popular/ -> /popular/subpage.html than from / -> /popular/.
The tree view toolbar can help you find a specific page in your site quickly and display it as the root node in the HyperLink Treeview. Analyzer picks the most commonly referenced page as the initial default page. If you want to go to a different page though, just type part of the filename in the Tree View Toolbar and the toolbar will drill down and display a list of the matching pages. You can then double click on a page to make that page the root node in the TreeView.
The TreeView's "home page" is not your site home page. It's just a bookmark to the page you want to come back to often in the HyperLink TreeView. If you want to set the home page to some other page, just right click on that page in the HyperLink TreeView and choose the "Set this node as the home page" option.
You can tag the items in the HyperLink TreeView with information to show you traffic patterns through different places on their ultimate way to a specific goal, or from an ultimate source (such as an important link partner). You can read up more about HyperLink TreeView tags.